Marketing plan series part 3

What should be prepared as a support for supporting the process of making a marketing plan?
There are some initial activities that should be done to keep things running smoothly and complete.
1. Data collection
Marketing plan will not be good if we do not prepare in advance all relevant data in its business activities.
Typically, data that must be present are:
- Balance sheet losses / gains of business ranging from 5 years ago to the present and projected business next 5 years along with the percentage increase and decrease from time to time. This data was obtained from the company itself.
- Data on total market volume and a list of competitors with all their products are similar with our company’s products.
- Competitors’ sales volume, market share, their activities in promotion and marketing of the following strengths and weaknesses.
- List of important events in the past and will come in the economic, political and others.
- List of new competitors into the competition with his own company.
- Database of customer comment on all marketing activities for materials that have to be corrected.
2. Make a list of problems and opportunities.
- Make a list of problems related to product and company today and the possibility of developing these problems in the future.
- Make a list of opportunities or opportunities that exist now and likely to be developed in the future.
- Make a list of urgent matters that affect the smooth marketing.
3. Set business goals
- Set a long-term business objectives carefully.
- Set the medium-term business goals and short-term.
4. Define the main target marketing
- Establish the objectives the main users of your product.
- Specify the target where the competitors will try captured market share.
- Specify the core strategy of marketing.
5. Plan for integrated marketing activities and work schedules.
- Create ideas and advertising schedule and cost plan.
- Make a plan of promotional activities and its plan costs.
- Create analysis of your products and competitors’ prices in order to establish a new pricing policy.
- Make an analysis on the influence of product packaging, or packaging of products that will be created as well as make comparisons with competitors’ products.
- Make an analysis of activity and performance of existing distributors concerning sales activity by product.
- Specify the need for research and development to seek input on product, sales and promotions aktirfitas comments along with the plan costs.